Litigation Public Relations & Crisis
PRCG | Haggerty LLC has an international reputation for excellence in the management of complex crisis and litigation communications matters. A true pioneer in the field, PRCG brings a depth of critical understanding and a breadth of resources and experience that we believe is unique in the public relations field.
“…the lawsuit is backed by an unusually sophisticated communications effort.”
— AdAge magazine
“…James Haggerty literally wrote the book on litigation public relations.”
— Holmes Report
PRCG | Haggerty is a pioneer in the field of litigation public relations and litigation communications, with a 20-year track record of working some of the largest high-profile cases of their kind in history.
Originally published in 2003, PRCG | Haggerty’s CEO Jim Haggerty’s book In The Court Of Public Opinion: Winning Strategies for Litigation Communications (ABA Publishing) was the first book of its kind to look at the interplay of media and public opinion during the litigation process. Now in its second edition, In The Court Of Public Opinion is considered the definitive treatise in the field.
Over the years, PRCG | Haggerty and our consultants have worked both nationally and internationally on numerous high-profile legal matters, including:
- One the largest international criminal fraud cases in history;
- The largest intellectual property verdict and appeal in history;
- Several of the largest antitrust cases in history;
- Several of the largest pharmaceutical class actions in history;
- The largest single-family Holocaust restitution claim in history;
- The largest class action lawsuit ever filed against the United States government;
- The most expensive divorce and child custody case in history; and
- At the time, the largest employment discrimination class action in U.S. history.
PRCG | Haggerty also successfully advised Consumers Union (nonprofit publisher of Consumer Reports magazine) on two high-profile defamation cases—the infamous Suzuki Samurai rollover case and a product disparagement lawsuit brought by The Sharper Image Corporation over the Ionic Breeze air cleaner. We have also worked on sensational murder cases and a host of other sensitive and highly-charged cases involving (among other areas): product liability, business fraud, defamation and First Amendment issues, real estate, organized labor, sexual harassment, intellectual property, money laundering and bribery, bankruptcy and international espionage.
Our philosophy when advising on the communications component of high-profile cases is as follows: we believe that effective handling of communications in legal disputes is a litigation management function. We offer strategic and tactical services that ensure that the public relations component of major litigation is given the same detailed attention as other aspects of the case — to the benefit of the litigation itself and the overall reputation of the clients involved.
“…the finest demonstration I’ve ever seen of a) owning up to the mistakes; b) figuring out what went wrong; c) explaining what happened; and d) putting into place ways to prevent future such messes.”
— Director of a nationally known university journalism center
As described in our 2003 book, In The Court Of Public Opinion, PRCG | Haggerty counselors use our proprietary Control, Information, Response system to isolate the crisis, collect the proper facts and respond quickly and efficiently with strategies and messages that ensure you are managing the crisis, rather than letting the crisis managing you.
PRCG | Haggerty’s crisis communications services have been recognized for the ability to effectively handle a crisis in a manner that mitigates the damage and allows the organization to move forward. The director of a journalism center affiliated with UC-Berkeley and Harvard University, for example, called PRCG | Haggerty’s work for one of our crisis clients “the finest demonstration I’ve ever seen of a) owning up to the mistakes; b) figuring out what went wrong; c) explaining what happened; and d) putting into place ways to prevent future such messes.”