Financial & Professional Services
Communicating in a Time of Unprecedented Change
In an era of market segmentation, consolidation and a fundamental realignment of the relationship between client and service provider, it has never been more important for financial and professional service firms to effectively communicate their Unique Selling Proposition (USP). Effective public relations can get you there.
For two decades, PRCG | Haggerty and its partner firms have worked with some of the most prominent professional and financial service firms in the country on all manner public relations assignments.
PRCG | Haggerty was founded on the principle that clients want personalized, hands-on service delivered by experienced advisors who understand your business, your mission and your goals.
Among the many services PRCG | Haggerty offers to financial and professional service firms are the following:
Strategy, Branding and Positioning
PRCG | Haggerty and its counselors are skilled at assisting financial and professional service firms in all manner of strategic marketing planning, including:
- What are the proper markets for our services?
- Where should we be expending our “marketing resource?”
- Who are the executives we should be promoting for maximum impact?
- When is the best time to reach our potential audience?
- How should our marketing tools be used to most effectively reach our goals?
- Why should we emphasize one professional, group, location or message over another?
Correctly answering these and other key questions forms the foundation of any successful marketing communications program.
Publicity & Writing Services
The hallmark of PRCG | Haggerty’s work includes the provision of publicity and writing services for financial and professional service firms. Working closely with firm management and marketing personnel, we publicize executives, expertise, thought-leadership and success in ways that position the firm as a “go-to” provider in its field. We strive to create media coverage for financial and professional service firms that enhances third-party legitimacy in the eyes of current and potential clients.
PRCG | Haggerty CEO and Editorial Director James F. Haggerty has been twice nominated for a prestigious Neal Award, considered the “the most prestigious editorial award in business-to-business journalism.” He is author of the critically acclaimed books In The Court of Public Opinion, now in its third edition, and Chief Crisis Officer, now in paperback, both published by ABA Books. Among other reviews, Financial Times called In the Court Of Public Opinion “…the perfect handbook for this age…” while Chief Crisis Officer has been positively featured in media that includes the Harvard Business Review, Entrepreneur, and Fortune magazine.
New technologies foster new methods of communication. Your clients are now frequently looking to the Internet and social media for information on the professionals and firms they are considering or have engaged. It is critical for professionals to use platforms such as LinkedIn, Twitter and others in a consistent manner that is in keeping with their professional image and business development goals.
PRCG | Haggerty also created some of the first service firm websites in the industry and continues to work closely with financial and professional service firms to leverage an online presence in a manner that is interesting, informative and useful to the prospective client.
Whether electronic or hard copy, a newsletter or brochure will never win a new client on its own, but when competition for business comes down to two equally qualified firms, the firm with the more sophisticated and professional “leave-behind” has a definite advantage.
PRCG | Haggerty has produced brochures and other printed materials for a wide variety of clients. We create materials that are professional, graphically interesting and that present a company’s story in a succinct and highly persuasive manner.