Rocco named Managing Director, PRCG | Sports



A veteran of HBO Sports and Barclays Center, Jim Rocco joined PRCG | Sports in 2019

PRCG’s sports marketing brand continues to grow, handling complex communications assignments for some of the most famous properties in sports

NEW YORK, NY (March 11, 2022) — PRCG | Haggerty LLC is pleased to announce that Jim Rocco has been promoted to Managing Director of the firm’s PRCG | Sports marketing and public relations brand.

Jim has been a Senior Consultant and Director of PRCG | Sports since its launch in 2019. During that time, the brand has built on PRCG’s decades of experience in managing complex legal and crisis communications assignments, representing sports-related clients in intercollegiate athletics, policy organizations, media, horse racing and the golf industry, among others.

Jim spent more than 15 years at HBO Sports, where he marketed live boxing events, sports documentaries and studio programs such as Real Sports with Bryant Gumbel, On The Record with Bob Costas, Inside the NFL and Hard Knocks. He has also served as Director of Marketing at Barclays Center in Brooklyn, New York, one of the premier sports and entertainment destinations in the tri-state area, devising innovative sports marketing campaigns for a variety of events, including professional boxing matches and NCAA basketball tournaments.

Current PRCG | Sports clients include the Knight Commission on Intercollegiate Athletics, several U.S. universities, GOLF magazine, the Nicklaus Companies, and other golf-related businesses. Over the years, the firm has also represented sports owners and athletes, sponsorship entities and nonprofits in sports-related fields.

In 2021, PRCG introduced SportsRep360, an integrated suite of reputation management practices, training principles and technology designed specifically for the modern athlete, brand or other sports-related entity. In 2020, the Crisis Communications in Sports podcast was launched with Jim serving as co-host.

“We are pleased to announce Jim Rocco’s expanding role with the company,” Jim Haggerty, PRCG CEO, said. “It’s a testament to our growing sports PR practice, which has more than doubled each year since founding PRCG | Sports. We look forward to another strong year in sports-related communications counseling for clients in all parts of the sports industry.”

“Sports PR is no longer parties, products and events,” Jim Rocco said, “PRCG | Sports’ sweet spot is providing a holistic view of sports communications issues, to ensure reputations are preserved and sports brands protected in an era of unprecedented scrutiny.”

PRCG | Haggerty has long been known as a premier provider of sophisticated public relations services to confront complex challenges, including in areas such as litigation PR and crisis communications. The firm has been repeatedly ranked as one of the top public relations firms in the United States by the international legal directory Chambers & Partners, and in 2017 PRCG CEO Jim Haggerty was named by PR News as one of “50 Game Changers” in the public relations field for his pioneering work in communicating legal issues. He is the author of two seminal books on public relations: In the Court of Public Opinion: Winning Strategies for Litigation Communications, now in its Third Edition (2019), and Chief Crisis Officer: Structure and Leadership for Effective Communications Response (Paperback edition, 2019), both published by ABA Books. Revised audiobook editions of both titles are planned for 2022.

For more information about PRCG | Sports, contact Jim Rocco at, or visit our website: