Jim Rocco in Bulldog Reporter on Astros’ PR Errors



Director of PRCG Sports Jim Rocco published an article on sports PR in Bulldog Reporter, a PR news trade publication.

The article discusses the Houston Astros’ recent PR missteps, involving lackluster responses to reputational crises.

In October, the then-Astros Assistant General Manager Brandon Taubman shouted profanity-laced praise of pitcher Roberto Osuna, who violated the MLB’s domestic-violence policy, at female reporters. The team publicly supported Taubman without suggesting that they would conduct any kind of investigation. In November, the team became wrapped up in accusations of using a camera to steal signs during the season that won them the 2017 World Series.

Jim dissects these crises, pointing out how the team is becoming a perfect example of how not to handle sports PR.