Director of PRCG Sports Jim Rocco published an article on sports PR in Bulldog Reporter, a PR news trade publication.

The article discusses the recent PR blunder committed by the United States Soccer Federation (USSF) as the organization deals with the lawsuit brought by the United States Women’s National Soccer Team (USWNT). The USSF made a series of inflammatory claims in its March 9th response to the USWNT’s Motion for Summary Judgement, making it clear that they had not drafted documents with the media in mind.

Jim discusses the weight that headline-grabbing assertions have in shaping public perception of a legal filing.