Jim Rocco and Thom Weidlich Publish Opinion on Kawhi Leonard Scandal

09.19.25

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Director of PRCG Sports Jim Rocco and PRCG Managing Director Thom Weidlich published an article on the LA Clippers’ recent Kawhi Leonard salary scandal in Bulldog Reporter, a PR news trade publication.

The article discusses the public statements—or lack thereof—in response to the bombshell accusation that the LA Clippers circumvented the NBA’s salary cap in order to sign basketball star Kawhi Leonard by creating a phony $28 million job for the player at a different company.

From the article:

The person in all of this who has not been heard from to this point is the man himself, Kawhi Leonard. 

Maybe Leonard is waiting until the NBA investigation is complete before making a statement, but if he is, that is a mistake. Human nature is such that the longer nobody hears from him, the more guilty he will look. With NBA training camps and media days beginning in just a few short weeks, Leonard will no longer have the luxury of staying silent. And if he doesn’t have a fact-based, plausible story to tell at that point, this whole incident may very well end up serving as a huge distraction for himself and the entire Clipper organization as the season begins.

Rocco and Weidlich recently co-authored Sports Crisis Communications: Cases and Controversy (Hart + Harvest Press, 2025), a deep dive into the importance of crisis communications planning and response in this age of media and social media saturation.