Haggerty in Newsweek: Harris should give interviews to “Inoculate” against negatives

08.10.24

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In an interview with Newsweek, PRCG CEO James F. Haggerty states Vice President Harris’ campaign is making a mistake by not granting press interviews, allowing the perception that she can’t think on her feet to fester:

“A key element we teach in effective communications response is to inoculate against negative attacks before they can stick,” Haggerty, the president and CEO of PRCG Haggerty LLC, said. “In this case, one of the knocks against the VP is that she is gaffe-prone and not effective if she’s not scripted. So why give your detractors further ammo by ducking?”

“My advice would be to get out there, do some one-on-one interviews, and put this negative notion to bed once and for all.”

Haggerty also added that campaigns overplaying their hand is a constant feature of the political process:

“The more you watch politics, the more you see campaign after campaign overplay their hand by expecting good vibes to last forever,” he added. “One need only to look at the Trump campaign coming out of the Republican convention to see this. Even as you’re riding high, you’ve got to be looking downfield—and in this case, it’s for ways to limit the damage from the next attack.”

The full interview can be found here:

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